Spanning the generations

Spanning the Generations: Know your Clients’ Needs to Serve Them Better

Spanning the Generations: Know your Clients’ Needs to Serve Them Better   Generation X, Baby Boomers, Silent Generation, Millennials: we often read these terms on papers or social media and we vaguely associate them to different categories of people and ages. But, do we know what they really mean and, above all, how to approach each person according to its generational

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