Perhaps the most common mistake made by homeowners wanting to sell their property is incorrectly pricing their home for the current market, says Peggy Su, RE/MAX London Regional Director. She adds that while there are valuations tools available to sellers online, to set the right market-related value, requires specific area knowledge, an understanding of the
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7 Great Customer Service Traits to Cultivate
7 Great Customer Service Traits to Cultivate Which are the best traits that estate agents have to cultivate to offer superior customer service to their clients? Below our ideas: Empathy – The ability to relate to how someone is feeling and to understand what they are going through is a customer service skill that

5 Tips to Close More Deals in 2015
5 Tips to Close More Deals in 2015 We spoke to two RE/MAX Chairman’s Club members*, asking their top business-building tips for 2015. Laura Coffey Maggie McFarland Laura Coffey, of RE/MAX Santa Clarita in Santa Clarita, California, has been with RE/MAX since 2005. Maggie McFarland with RE/MAX Pearland in Pearland, Texas, has been with RE/MAX since

7 Ways to Reach and Make Business with Generation X and Generation Y
Generation X (35 to 49) and Generation Y (10 to 34, also know as “Millennials”) are very important segments of the property market. The former are usually “second steppers” and tend to be extremely active into the property ladder; the latter are typical first-time buyers and, above all, are the sellers of the future. Finding an effective

Spanning the Generations: Know your Clients’ Needs to Serve Them Better
Spanning the Generations: Know your Clients’ Needs to Serve Them Better Generation X, Baby Boomers, Silent Generation, Millennials: we often read these terms on papers or social media and we vaguely associate them to different categories of people and ages. But, do we know what they really mean and, above all, how to approach each person according to its generational

Put People First. Five Golden Principles for Digital Efficiency
An interesting contribution by Chris Smith* on the proper way to use technology in business published in the last number of Above, the RE/MAX Magazine. PUT PEOPLE FIRST By Chris Smith* The past 10 years have been a digital revolution. And much like the Industrial Revolution, which modernized society, it’s changed the way people and companies operate – this time, though,

The Importance of a Good Image…See the Worst Listing Photos Ever
When the time comes to sell (or let) a property, nothing is more important than the old adage “A (good) picture is worth a thousand words”. As all (good) agents know, a nice set of bright and professional photos can really make a difference between selling (or letting) a property and not. At RE/MAX London this is not even a

35 (Funny) Things Why You Are Definitely an Estate Agent…
You know you are definitely an Estate Agent if … Your car (or mode of transportation) has as many filing cabinets (or places that files can be stuffed) as your office. Your monthly mobile minutes are almost in the 6 figure mark. You can effectively answer the phone, reply to an email, send a fax, eat your

5 Social Media Mistakes that Estate Agents Make
Most common social media mistakes that estate agents (and not only) make: an interesting contribution by Jordan Scheltgen from www.inman.com. Still think social media isn’t important to your marketing strategy? Think again. More than 93 percent of Americans (according to Hubspot) and 33 millions people in the UK (according to FB figures) are on Facebook , and 90 percent of homebuyers start their
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