Month: December 2014

7 Ways to Reach and Make Business with Generation X and Generation Y
Generation X (35 to 49) and Generation Y (10 to 34, also know as “Millennials”) are very important segments of the property market. The former are usually “second steppers” and tend to be extremely active into the property ladder; the latter are typical first-time buyers and, above all, are the sellers of the future. Finding an effective

Spanning the Generations: Know your Clients’ Needs to Serve Them Better
Spanning the Generations: Know your Clients’ Needs to Serve Them Better Generation X, Baby Boomers, Silent Generation, Millennials: we often read these terms on papers or social media and we vaguely associate them to different categories of people and ages. But, do we know what they really mean and, above all, how to approach each person according to its generational

Put People First. Five Golden Principles for Digital Efficiency
An interesting contribution by Chris Smith* on the proper way to use technology in business published in the last number of Above, the RE/MAX Magazine. PUT PEOPLE FIRST By Chris Smith* The past 10 years have been a digital revolution. And much like the Industrial Revolution, which modernized society, it’s changed the way people and companies operate – this time, though,

The Importance of a Good Image…See the Worst Listing Photos Ever
When the time comes to sell (or let) a property, nothing is more important than the old adage “A (good) picture is worth a thousand words”. As all (good) agents know, a nice set of bright and professional photos can really make a difference between selling (or letting) a property and not. At RE/MAX London this is not even a
Nobody in the world sells more property than RE/MAX